Monday, November 3, 2008

Get ready for that first trip to Trader Joe's

The food-lover's community is all abuzz regarding this week's opening of Trader Joe's. And it just so happens that in the course of my usual workday, I read about this cookbook, Cooking with All Things Trader Joe's. A cookbook where all the ingredients come from Trader Joe's.

I find this interesting since I had to be educated on the Trader Joe's concept. That is, that it's a specialty grocery store, not one intended for meeting all your weekly shopping needs. And that they usually choose locations near other groceries so that it's convenient to pop in there to get those items after your regular shopping. Okay, so I can forgive the Las Vegas Trader Joe's for it's lack of selection and general dinginess now. I get it. Though, if you only make the recipes in this cookbook, you don't have to shop anywhere else!

You can buy the cookbook at Borders, Barnes and Noble and online bookstores but, alas, not at Trader Joe's. The authors originally self-published the book independent of the store or any sponsorship. They've got a newsletter and a blog to keep you updated as well. Unfortunately, not all items listed on the website, newsletter, and blog are available at all locations. Given that we're down here in the vast, empty Southeastern region of the country, I suspect that we'll be bereft of cherry clafoutis and some other items that databases indicate might not sell well here. Regardless, I plan to brave the crowds this weekend to pay a visit to the store.

1 comment:

Anonymous said...

can you believe i've never ever been to trader joes? one just opened a few years ago in manhattan but i've still yet to go. it seems i am missing out on something great, but what you don't know doesn't kill you, right?